Product Label Design

Labels That Sell on the Shelf and Print Without Surprises

Peacock Design Solutions designs product labels for food, beverage, cosmetic, wellness and retail brands — artwork built on your printer's dieline, with the brand story on the front and every required panel laid out clearly on the back.

A label does two jobs at once. It has to catch a buyer's eye from a metre away on a crowded shelf, and it has to carry a lot of small, legally required information without looking like a form. Most label problems come from treating those as one task.

We design the front panel for shelf impact — brand mark, product name, variant and flavour cues, finish and material effects — and lay out the back panel as a genuine information design exercise, with ingredients, nutrition, net quantity, batch and date fields, FSSAI or other mark space, barcode zone and statutory declarations all given proper hierarchy.

Everything is built on the actual dieline from your printer or converter, so the artwork fits the bottle, jar, pouch or tin it is meant for. You receive press-ready CMYK PDFs with bleed, dielines on their own layer and a barcode placed at a scannable size.